The 1950's would
be an active time for the Chamber. At some point an annual Spring
Festival was established complete with bicycle races, good food and
crafts. Stores advertised the event with banners in their windows,
but "annual" Spring Festival met a quick death, lasting only one
year.
A countywide beauty
contest was sponsored in 1952. The event was held in the coliseum in
Clemson and was officially called the Country Cotton Pageant -
cotton was still king in those days. Phyllis Herring was named the
first queen.
Like now, textiles
formed a big part of the economy (remember
this was written in 1997).
The Chamber began actively pushing people to buy American and take notice
that textiles were "Manufactured in the USA". With the
boom in automobiles, the Chamber itself took notice that local people were
becoming more and more prone to shop in Greenville instead of Easley. The
Chamber urged businesses to stress their superior service. Nearly 20
years later the downtown business center would see another new threat in
form of the development of U.S. Highway 123.
Swirl came to
Easley in 1953 and marked a big boost to the economy. G.B. Nalley
constructed the buildings for the new industry in record time. A car
was presented to Mr. Nalley by Swirl because of the speedy completion of
their facility.
Three years later
Easley had another large addition to the city when, in 1956, Saco
Lowell announced it was coming to town. Easley Combined
Utility System provided the plant with water and other services.
Both Chamber and city officials worked together tirelessly to make sure
that Saco Lowell was accommodated in every respect.
With both Swirl and
Saco Lowell in town, Easley was primed for the strong growth to come.
The town finally had a new hospital. After sitting unfinished for several
years as a mere shell of a building, the Easley Baptist Hospital was
opened in 1956.
One of the more
humorous events of 1953 came as a result of a South Carolina Commerce
Department promotion that pushed tourism among the state's many towns.
On what appears in photos to be a fall day commemorating the event,
Chamber board members plucked an unsuspecting couple from their vehicle as
they drove through town. Mr. & Mrs. L. B. Herb of
Reading, Pennsylvania were designated Easley's 999th Tourists.

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